![]() ![]() This is not an attack on man-made synthetic vitamins themselves, which continue to prevent deadly deficiencies all over the world. We don't notice the ways that food marketers and dietary supplement makers use synthetic vitamins to add a veneer of health to otherwise unhealthy products nor do we acknowledge the extent to which we use vitamins and these other vitamin-inspired nutrients to give ourselves a free pass to overeat foods of all kinds.Īnd we certainly don't recognise the irony of our vitamin obsession: that by encouraging the idea that isolated dietary chemicals hold the keys to good health, our vitamania is making us less healthy. We're not aware that vitamins (and our enthusiasm for them) are what opened the door for the rotating cast of supposed wonder nutrients that intrigue and confuse us today, whether they be probiotics or antioxidants or omega 3s. Today, we're still vitamaniacs, such believers in vitamins' inherent goodness that we don't realise just how much scientists still don't understand about how vitamins work in our bodies, or how much of each we require. ![]() Vitamin and other dietary supplements are a billion-dollar industry with demand continuing to grow. ![]()
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